Saturday, 1 September 2012

Organizational facade - First Point of contact

A facade, as a design pattern or as an architectural artefact or as a representation of an entity, serves an important role - that of being the first communication point for the external world.

An organization's first point of physical contact for the external world is with the front office or the telephone operator/reception. An organization can get so easily branded by the front or facade it puts out for the external world. All marketing efforts may benefit from the correct portrayal of this facade.

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